Exploration

The future of Housing and Home.

The tiny house movement is a social movement where people are choosing to downsize the space they live in for popular reasons include environmental concerns, financial concerns, and the desire for more time and freedom. It redefines what makes a house a home and empowers the people for a better future and breaks the mold everyday.

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What I did
  • Art Direction
  • Marketing
  • TinyBox is a personal project, launched by 3 other enthusiats. TinyBox has been launched on a french platform KissKissBankBank. It has been nominated "Coup de Coeur de La Banque Postale". After our successful crowdfunding campagn, the TinyBox is currently under construction, near Nantes, in France.

    Go to KKBB campaign

Creation

  • TinyBox
  • TinyBox
  • TinyBox
  • TinyBox
  • TinyBox
  • TinyBox
The TinyBox adventure.

Launch a project on digital medias could be rude at early stages. We needed a strong communication to reach all touchpoints. Moreover, we launched the project on 16th, June 2016, on a crowdfunding french platform. It was a crucial and decisive time for the project: it could be either a proof or a failure of the whole project, confirmed by the people.

As the definitive styleguide were not established, I reworked it by making the design more purified and refined. I tested it on our fifth newsletter, and datas were convincing. One subscriber in two had opened the newsletter with 40% clicked out of 100, which were motivating.

TinyBox Roadmap
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Afterword

A very exciting project in which we realize that "the people" are more challenging than "the client". We understand now what being an entrepreneur is all about. Manage this project by ourselves is complex but rewarding. As we rely on people, launching a project on a crowdfunding platform were very stressful: we coudn't control all inputs.

But still, we reacted well at the mid-point of the campaign and it is currently under construction, near Nantes, in France.

TinyBox Website TinyBox Facebook Page