HEC EXEDUCATIVE Paris provides a wide range of degree and non-degree programs for senior managers and executives and is recognized as one of the leading business schools worldwide. For this, we have to analyze all opportunities and innovation around education and digital, then offer a new experience to reflect the excellence of the HEC group though the new website.
This is an overview, project is still in progress.
Do not find the solution, identify the real problem.
Creation represents the generative stage within this iterative process and is closely related to the proceeding stage of reflection. It is all about testing and retesting ideas and concepts.
During this creation phase, one of the main features of service design thinking is that this approach is not about avoiding mistakes, but rather about exploring as many as possible mistakes. The cost of an additional iteration during the concept design stage is marginal compared to the cost of failure with this concept after its launch.
All these ideas are shared between the whole team, looking for answers and new questions to solve. Service design aims to put the customer at the centre of its process, we had to make sure that HEC was ready for the process.
After the Exploration phase, we have studied all HEC's content, analyzed all his needs, performed benchmark and market studies, found out solid insights. High-fidelity wireframes come after all the Creation Phase.
Workshops are planned when we need more informations about a specific subject, evaluate designs with stakeholders and build a strong relationship with the client. We just want to move forward together and not set stakeholders as "the client" but as a designer of the project.
All layouts are about versioning. After a release, we start again from the first step and implement minor or major corrections, depending on client's need.
A solid project, working with involved stakeholders and good interactions within the team. Strong communication allows us to work efficiently, respecting HEC's and users' needs.