The HEC Paris Experience

HEC EXEDUCATIVE Paris provides a wide range of degree and non-degree programs for senior managers and executives and is recognized as one of the leading business schools worldwide. For this, we have to analyze all opportunities and innovation around education and digital, then offer a new experience to reflect the excellence of the HEC group though the new website.

This is an overview, project is still in progress.

What I did
  • Audit
  • Workshop
  • Site flow
  • Consumer journeys
  • Wireframe
  • Prototype


  • HEC 1
  • HEC 2
  • HEC 3

Do not find the solution, identify the real problem.

Creation represents the generative stage within this iterative process and is closely related to the proceeding stage of reflection. It is all about testing and retesting ideas and concepts.

During this creation phase, one of the main features of service design thinking is that this approach is not about avoiding mistakes, but rather about exploring as many as possible mistakes. The cost of an additional iteration during the concept design stage is marginal compared to the cost of failure with this concept after its launch.

All these ideas are shared between the whole team, looking for answers and new questions to solve. Service design aims to put the customer at the centre of its process, we had to make sure that HEC was ready for the process.

  • Site flow

    After realising personas, we needed to know how many pages we have to create to build HEC's website experience. So I have created a site flow for each persona with specific need to determine the number of master templates, and declinaisons.

    Designing a lo-fi wireframe for each page allows the client to project his futures pages, and help him understanding all possible path of an user.

  • Site map

    The sitemap determines all levels on the website at a glance. All pages are ordered, it determines the number or required pages.

  • Consumer journey

    Customers journey provides a vivid but structured visualisation of a service user’s experience. The touchpoints where users interact with the service are often used in order to construct a “journey” – an engaging story based upon their experience. With all touchpoints revealed, we can build the HEC's ecosystem.

  • Low-fidelity wireframe

    A minimalist start attempts to define navigation, framework and basic structure. They are useful for starting conversations, deciding very basic functionality as well as navigation layout. This is the first "graphic" layout, which allows us to debate about elemental structure and navigation.


01 High-fi wireframes

After the Exploration phase, we have studied all HEC's content, analyzed all his needs, performed benchmark and market studies, found out solid insights. High-fidelity wireframes come after all the Creation Phase.

02 Workshop

Workshops are planned when we need more informations about a specific subject, evaluate designs with stakeholders and build a strong relationship with the client. We just want to move forward together and not set stakeholders as "the client" but as a designer of the project.

03 Iteration

All layouts are about versioning. After a release, we start again from the first step and implement minor or major corrections, depending on client's need.


A solid project, working with involved stakeholders and good interactions within the team. Strong communication allows us to work efficiently, respecting HEC's and users' needs.